How to start blogging for business or yourself

blog business write

Want to start a blog but don’t know where to start? Well, you’re not the only one.

*let out that sigh of relief*

I’ve had several people telling me that they want to start a blog but don’t know where to start. Hey, even a friend of mine told me that he thinks his wife should start blogging about her projects.

My advice to him was simple: let her write for my blog first. WHAAAAAT?

GUEST POST
Yes. If you think you have things to write about, why not ask someone who is already blogging if you can be a guest on their blog. Or if there’s a community newspaper that you can submit your things to, approach the Editor and ask if you can submit a story.

If you send your content to another platform first, you can see if you are able to stick it through (if you want to do it long term).

YOUR WHY
Where do you start?

Firstly, ask yourself this: who do you want to write for? What is this writing for – its purpose I mean?

I want to write to share people’s stories especially about those who are excelling in their careers. I also enjoy writing about how people empowered themselves.

We can be many things in life – some people work and study or do different things to empower themselves. I like sharing their journeys.

WRITE FOR SOMEONE SPECIFIC
Can’t decide on an audience? Think of one or two people and have them in mind when you are writing for them. That way if you have someone in mind, whatever you are writing about will be easier to explain.

Let me explain: if I come back from an event as a journalist, I am usually overwhelmed with information. I have so many things to write about. What do I do?

Well, what I learned is that I share the thing I know will be the most interesting thing about the story to the person I tell first. To keep it simple, ask yourself: what would I tell my mother or best friend about this story first?

What will I tell them about this story that will grab their attention and want to find out more?

So, who is the person you want to write for? Is it a stay at home mom who enjoys learning new things about doing fitness exercises at home and trying out new baking recipes? Or is it a female entrepreneur who is keen to know more about mentorship and something related to her working industry?

Tip: when you have someone in mind, try to see what do they like – what are their interests or their concerns.

That’s lesson 1 for today. What do you think – can you start a blog yet? If you have a blog, how did you start?

5 thoughts on “How to start blogging for business or yourself

  1. Awesome advice. Also if you’re passionate about something then writing about it is easy. I try to write like I’m talking to my girlfriends. Easy, fun, laced with expletives.

  2. See you have someone (or people) – even if it’s your girlfriends – in mind. Thank you! It’s great that you established your voice in your blog.

  3. I really need to start looking into guest posting and putting myself out there! Thanks for the tips!

  4. Good tips! I had a diary blog first lol and then took the plunge… I love the thinking of what you would say to mom or sister about things… I love reading articles where it’s like someone is talking to you and not writing to you

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