“I hated my job because I forgot my goal.”

What is the number one reason someone hates her job?

I feel the reason for hating your job is that you do not have a goal in mind. Hear me out…

A year after I got my diploma in journalism, I worked at a call centre and I hated it. One, my goal was to be a journalist, to go out and write stories. Two, I was sad that I wasn’t living my dream – being a journalist.

I didn’t really look for a job in the media industry, because while I was studying journalism, everybody in the industry (even my then lecturers) told me that I had to get my driver’s licence if I wanted a job as a journalist.

The reason for hating your job is that you do not have a goal in mind.

Imagine this: The news editor says someone has to immediately go report on an important event. Your job as a journalist is to grab your tools (car keys, notebook, pens, camera) and rush off to the story. If you don’t have a driver’s licence and there’s no driver or photographer around that you can go along with, you’re stuck at the office.

So, during that year of working in the call centre, my goal was to pass a driver’s test and get my licence. It was not easy.

goal job

I started freelance writing for a community newspaper on the Cape Flats as a side hustle. I would sometimes work during my lunch break, even go interview people. At night I would work on writing my story. I loved it.

The problem was that I started hating my call centre job. I became sad about the situation.

Anyway, at the end of that year (in 2010) I got my driver’s licence and I also got a full time job at the community newspaper that I did freelance work for. Obviously I was over the moon when this happened.

Recently, I was reminded during a master class with Lexi D’Angelo that goals are important. Yes, currently I am not happy with my financial situation. I am trying to find a side hustle so that I can make more money.

Why? Well, end of January came and I got my salary but realised I don’t even have money for groceries. So I have to change my situation.

I love my job as a journalist, but I don’t like that I’m not making enough money to sustain my family.

I realise now that my mind-set was not right when I was working at the call centre. I was sad about not living my dream, just like I am sad at the moment that I cannot buy the things I want.

While working at the call centre, for a short while I forgot the goal I had in mind. This is what made me sad.

However, when I have my goal in mind and I am working towards it, I remind myself that the situation I don’t like being in is only temporary.

When I have my goal in mind and I am working towards it, I remind myself that the situation I…

Lexi D’Angelo was one of the speakers for the online “Go for It” Summit, which was hosted by Hollie Tkac. This is one of the things D’Angelo said that stuck with me: “Your vision, your mission and your why is your driving force that’s going to keep you when things are not going hot.”

She asked: “What is you mission, and how are you going to carry out actions so that you can make your vision a reality? What is your WHY? Why are you doing this in the first place?”

Your vision and your why is your driving force that's going to keep you when things are not going…

I became a journalist, because I want to be an author of books someday. That’s why I am enjoying my job, because I get to write and share people’s stories.

Though I am not in a good financial situation, I realise that I cannot hate my job. Yes I was sad, but no longer. I am in this situation temporary.

I have a lot to be grateful for and I have a lot to give. Right now I am keeping my goal in mind and finding ways of how I can achieve it.

What do you think? What challenges have you overcome in the past and how did you do it?

My first time as a host of a Twitter chat

I think my love for entrepreneurship started while I was working at a grassroots newspaper.

It was in 2011, the year I also did the part time National Degree in Journalism course. That year was tough. On Tuesday- and Thursday evenings I had to go to class after a long day at work.

I worked on the Cape Flats – which is known as a very dangerous side of Cape Town. Amazingly enough, despite the fact that I probably surrounded by crime, I only once was robbed (of my cell phone).

Why is it amazing? Well, I also walked to stories – to do interviews with people I mean. I walked and made use of public transport. Yes, I was a bit scared of the bad elements or as I would call the “skollies” (gangsters) back then. The thing is, I was just to eager to do journalism. I practically would do anything to just continue doing my job.

While working at The Cape Flats News, I learnt how tough it is to run your business. I was the junior news editor. I had to oversee the freelancers, create and maintain the social media pages.

The Publisher of the newspaper did sales for the business and also had his hand in the layout of newspaper. Our personal assistant had to sell adverts and also helped with the Youth Page or did some graphic design.

At grassroots level publications you learn to do more than one thing. We went to courses and had workshops on how to maintain the newspaper. [Grassroots level newspapers are mainly run by independent publishers.]

My boss (the Publisher) taught me the value of having relationships with your clients – them taking care of you and vice versa. I later learned that despite the tough economic climate, some the clients still offered to help us financially by buying adverts.

That office was like my second home and it broke my heart when we got retrenched.


Anyway, so this past few months I have joined a blogger- and small business owners’ network called the SA Biz Chat. On Thursday evenings for an hour from 7pm, there is the #SABizChat on Twitter. There’s a different topic for each chat.

On 27 October 2016, for instance, the topic was Human Resources 101. We chatted with a Human Resources Manager about things like “What is an employee file” to “What is interview guides”. Questions like “What do you need when you start hiring employees” were asked.

While this chat was live, I checked out another chat of a network called She Leads Africa. This initiative tells stories of African women who are successful entrepreneurs, and it also gives advice on how to better your business. Their chat #SheHiveJoburg was an interview with a South African entrepreneur, Thokozile Mangwiro. This founder of hair care company Nilotiqa spoke about how her business started and how research played an important role to get and keep clients.

She said: “Primary research is engaging with potential customers. Research can [also] be observing what a potential customer struggles with.”

These Twitter chats are live and gave me an opportunity to engage with these people, ask them questions and get answers.

I love listening to stories, especially those of entrepreneurs. This is probably why journalism is a great job for me. I get to learn a lot from people and the research I do.

So, on Thursday 10 November 2016 I will be a host of the SA Biz Chat. My topic to bloggers and small business owners will be “Writing like a Journalist”. I signed up, thinking this might be a cool thing to do. You know, like those people talking about ticking off things on their bucket list. Well, I am making up my bucket list as I go along.

Yes I am nervous, but also excited to do this. The last time I spoke in front of people – I think – was probably while I was working at Cape Flats News. I remember talking to high school children about my career and I even taught youngsters about doing citizen-journalism.

This is it.

Thank you to the Cape Flats News team that planted a seed. I also appreciate all the entrepreneurs and senior journalists who taught me amazing things along the way. Tomorrow night it will be my turn to teach. I can’t wait 🙂