The best thing about freelancing

The best thing about freelancing

At the advertising and marketing conference Madex in Sandton, Johannesburg earlier this month, a member of the Southern African Freelancers’ Association (Safrea) spoke about freelancing. Safrea is a network for professional media professionals. [I try to attend the Madex conference every year because you get insights from industry experts regarding the advertising and marketing world.]

Robin Thembiso of Safrea warned freelancing not something for everyone, but it has a lot of benefits. One of it is that you work from home mostly, so you don’t have to sit in hours of traffic on a daily basis.
That’s huge hey!

Thekiso said that as a freelancer you should think of yourself as a business and a brand.

According to her, Safrea did a survey with freelancers. It revealed that 72% of the respondents are women. The report also revealed that 48% of the respondents had a Bachelors or Honours Degree. Also, 53% have ten years’ experience. “We’re not a bunch of corporate rejects,” said Thekiso.

freelance writer jobs melissajavan

Recently I got a freelance writing job and the only time I have to come into the office is when I have to pitch my story ideas for the website – which is once a month. Saving petrol costs is lovely, right πŸ™‚

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I found myself finished with half of my tasks, a week before my deadline. It was a joy, but hold up! Just because you are done early doesn’t mean much when you are starting at a new place – whether you’re full-time or a freelance worker. You have to get to know the publication’s style and that sometimes take a while.

Also, I realised the one thing I enjoy about freelancing: knowing that my articles are done and nothing else is needed from me. This means that I can go onto the next task, the next month’s theme…

Another good thing about freelancing is that you can work on different projects – it’s not same old, same old.

For me, whether I’m freelancing or a full-time employee, I enjoy making connections with people and getting to know them as I interview them. And if it’s someone doing something that you wish you could do, you end up learning a lot from them.

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Have you considered freelance work or perhaps a side hustle? What would you like to know about it? If you already have a side hustle, please let me know in the comments below.

Next week Monday I’ll post more information on becoming a freelancer.


  1. I would LOVE to be a freelancer. I just feel like it isn’t very easy to do so in Africa yet. Or maybe I am just not adequately exposed. I would have loved to attend MADEX, will look out for it next time.

  2. Hey Melissa, Great blog post πŸ™‚ I am also a freelancer (as of Feb) and I am loving it so far!!! I work very fast, which sometimes means I have days towards the end of the week with very little to do, but yeah – learning to take it a bit slower πŸ™‚

  3. Freelancing is definitely something I’ve considered just not sure where to start. Looking forward to more posts about your freelancing journey.

  4. Hi Pam and Candice, I will definitely shed more light on this. Cat, I look forward to connecting with you. Would love to know how you started.

  5. It sound like a wonderful career option. Especially in terms of writing. i also love the element of you do what you need to deliver, and ONLY that, and you don’t have to worry about other unnecessary things such as office dynamics etc.

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