I finally joined the social media platform, Instagram. It’s been a week now and I have a little over 90 followers. [insert fist pump] Yessssssss! I’d like to share what I’ve learned so far and also give ideas on what you can post on the platform.
Here’s one of the first images I posted:
BEING A NEWBIE ON INSTAGRAM
To be honest, I was a bit nervous about being on a new social media platform. I’m usually on Twitter and I hardly post images there. I like to post my ramblings on being a writer, things I see in my career and anything related to entrepreneurship. I also enjoy taking part in Twitter chats.
What do you post on Instagram, I asked my friends. Here’s what some of them advised:
Leolynn Smith: Any photos and videos you want to put up. Just remember to use hashtags.
Cassarica Nadas: A good place to start is your bio. You have a couple characters to state who you are and that is searchable on insta. Also, if you are doing it in conjunction with your blog it’s good to stick to a theme but gosh it can be tiring so I just post what I want when I want. But try not to post too many times a day it can be spammy.
HOW I DID IT
So every day since I joined the platform, I posted a photo. Then I would include hashtags like #momlife, #instatoddler, #proudmommy and #musicianswife in it. You’re probably noticing that I’m posting a lot of my family life things on Instagram.
I also joined in the August Challenge of the Hello Boss Creative team. You get a theme/ topic every day and then you post a photo relating to it. The hashtags are #HBCJustOnePic and #HelloBossCreative. [Hello Boss Creative is a Facebook group for female entrepreneurs.]
#HBCJUSTONEPIC Day 7 || Introduction : About 11 years ago my mom encouraged me to study a journalism course because as a young child I loved books and apparently always said that I want to be an author. Years later, after becoming a mother myself (my child is 19 months old) I find myself determined to become that author to show my daughter that she too can be anything she wants to be. For now I’m an author on my blog Mels Postbox and a professional journalist. Hopefully by end of this year I will be halfway through my book. #inspired #workingmom #hellobosscreative #workoutmotivation #bookstagram #booklover #momlife
#Women || 9 August 2017.😘😁 To my soul sisters, my colleagues, my online and offline mentors, happy #WomensDay. Thank you for keeping me sane and sometimes frivolous. Sisterhood is especially needed through motherhood and when exploring new ventures or trying to reach your goal. Love you all @shantel_thenox_moses @leo_lives_here #momlife #friends #workingmom #mommyblogger #hellobosscreative #HBCJUSTONEPIC
I’ve checked out other profiles and noticed that people post their favourite quotes on a poster image – this is something I want to do too.
Some of the successful influencers I’ve checked out have a colour scheme to their brand on Instagram. One lady’s Instagram photo’s colour scheme is a golden brown and it shows throughout the timeline of her IG profile.
I’m not there yet.
If you are still winging it on Instagram, I’ve Googled “Instagram ideas” and here’s some advice that stood out:
Sprout Social gives a list of 15 Instagram Post Ideas to Cure Creative Block.
The ideas I find interesting are:
- Provide the story behind the image;
- Ask a question that drives an answer,
- Throwback Thursday’s and Flashback Friday’s are some of the most popular types of content you’ll see on Instagram. However, you can take it a step further by giving a history lesson about your brand in a “flashback” piece of content.
My Flashback Friday story:
#flashbackfriday to Lauren Hill being in the Sister Act movie – good times, loved the movie 😍😝😘When I had my last year of Sunday School in church (I was 13 years old), we did a dance sequence on the song Joyful Joyful. It’s the song Lauren did here. Such a fun song. What song is playing in your head today? #songs #music #mommyblogger #movieday #workingmom
#flashbackfriday || #throwback to the @girlcode_za’s #GirlCodeHack event. Such industry-related events are needed for women to network and collaborate, to learn different views from each other and of course to find out about other technologies. 😘😍 #womenempowerment starts with us supporting each other and joining in. Happy Friday everybody! #WomensMonth #careerwoman #workingmom #careergoals
Business owners might find the following useful:
When it comes to product promotion, the Hubspot Marketing blog suggests that 80% of the content you post to social media should be helpful and valuable to your audience, and 20% can be self-promotional.
I also found XO Sarah‘s 30 Ideas for what to post on Instagram very helpful. Here are some of the tips I got out of it:
- Your WHY: You’re getting new followers all the time. Share why you started your blog or business;
- What are you currently reading / watching / listening to;
- Something that didn’t work: What’s the last thing you tried that was a total fail? Flaws make us human, and luckily, make other people feel more connected to us too.
So what do you think, how did I do so far? What is your favourite social media platform and what do you enjoy about it?